Celebrity Cruises is to give 100 agents the chance to win a place at the launch of new Solstice class ship Celebrity Equinox as part of its turn-of-year campaign.
Celebrity Equinox will be launched in Southampton in July next year.
The cruiseline will also give away 50 runner-up Elemis Spa packs. Every booking in January will count as one entry into a prize draw.
Travel agents will be sent a 16-page information booklet and cruise planner, while an online campaign will run on trade training website cruisingpower.co.uk.
Consumer offers will be the same as those offered by Royal Caribbean International, with up to £400 off per stateroom booking, and offers of up to $100 per person in onboard credit plus credit to use in the casino, spa or shops.