CroisiEurope has announced John Fair will fill the newly-created role of UK sales director.
Fair has previously worked Cosmos Tours and 1st4cruising, where he was commercial director.
For the last 18 months, Fair has been working on several consultancy projects, working with South African Tourism and travel and tourism content-sharing platform Widgety.
Fair will start on March 1 and report in to CroisiEurope Cruises’ international sales director Michael Grimm, who is based in Strasbourg.
Grimm said: “Fair brings with him a wealth of experience in both the river cruise industry and the wider UK outbound travel industry.
“He is also familiar with our brand having worked very closely with us whilst in his previous role as Cosmos Cruises director.”
Gabrielle Alam will work closely with Fair in her role as UK head of sales and marketing.
She will focus on increasing trade marketing and PR as well as maintaining and developing group business opportunities for the river cruise line.