P&O Cruises is to launch a multi-million pound TV advertising campaign on Boxing Day aimed at highlighting the range of experiences on offer on each day of a cruise holiday.

The Every Day is Different campaign will run until March and will also run online, on radio and in national newspapers. The TV campaign will include seven different films, one for each day of the week, and showcase destinations, activities and experiences that make up a P&O Cruises holiday. The films will also be available on the P&O Cruises website.

Head of brand marketing Philip Price said: “We believe that every single day of a holiday should count; a holiday with us is not a two week break, it is 14 extraordinary days.”

The company has already announced incentives for the trade during the peak sales ‘wave’ period, including up to 10% bonus commission for travel agents and the chance to win one of 31 cruise holidays on Ventura from now until January 31.

Every day during January a seven-night cruise on Ventura will be given away. For every booking made agents must email the booking reference, ABTA number and contact details to sales.operations@completecruisesolution.com to entered into the daily draw. Winners will be picked at random.

Agents are being offered savings to pass on to customers of up to £100 per person on all Ventura sailings and onboard credit of up to £120 per stateroom.

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