First Choice Holidays is offering savings of up to £200 off per couple off summer 2009 brochure bookings as part of its turn-of-year campaign.


The company’s TV advertisements went live on December 20, focusing on the operator’s range of swimming pools in resort for the family market, while its high-street shop campaign will start on December 26.


The savings mean a week’s stay at First Choice’s Holiday Villages start from £1,269 for a family of four in Portugal at the four-sun Holiday Village Algarve on an all-inclusive basis, based on two adults and two children sharing, including flights and transfers from Gatwick airport.


Early booking discounts are available across all the operator’s holidays departing in summer 2009 and booked between December 26 and January 31.


The tour operator is also offering thousands of free child places, low booking deposits and no flight supplements.