An 81% rise in bookings to the Middle East & North Africa is being claimed so far this year by Cox & Kings.
Advance bookings for 2018 departures to the Middle East alone are up 30% compared to the same point in 2017.
The growth reflects increased consumer confidence across the region, according to the operator.
Bookings this year for an eight-day Splendours of Jordan escorted tour are up 207% compared to 2017.
Other escorted tours showing significant increases this year are Uzbekistan (up 82%), Morocco (up 71%) and Oman (up 38%).
Tailor-made bookings to the region made in 2018 are up 48%.
Cox & Kings’ Middle East product manager Owen Walker said: “We are thrilled to see that customers’ confidence in the region is returning and our bookings are looking so positive so far this year.
“We introduced several new tours for this year – including solo tours to Jordan and a new escorted tour of Morocco – and they have all had strong demand.
“Historically, the Middle East was one of Cox & Kings’ best performing regions, with Jordan in the top three bestselling tours.
“I am delighted to see that so far for 2018, it is back in our top three again”.