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Radisson Hotel Group launches premium brand

Radisson Hotel Group, which recently rebranded from Carlson Rezidor Hotel Group, has launched a premium collection.

The Radisson Collection of 14 “exceptional hotels” will offer more personalised experiences and has been created on the back of customer demand.

Each hotel will be designed to offer authentic dining, fitness, wellness and sustainability.

The opening will include properties in Stockholm; Venice; Moscow and Sochi in Russia; Copenhagen; Edinburgh; Warsaw; Lagos, Nigeria and Agra, India.

Federico J. González, president chief executive of the Rezidor Hotel Group and chairman of the global steering committee at Radisson Hotel Group, said “72% of travellers prefer to spend their money on experiences rather than material things” and that the Radisson Collection “caters to this demand”.

He said: “The hotels that have already joined the Radisson Collection are the perfect showcase for what the brand represents: authenticity, design and exceptional service. Ultimately, the brand and the hotels will be defined by the people who visit them and those who serve in them. We are incredibly proud of our global debut and look forward to the continued growth of our exceptional collection globally.”

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