La Palma tourist board Visit La Palma has launched a new website aimed at captivating the digital traveller to visit ‘La Isla Bonita’ (the pretty island).

The website focusses on imagery, showcasing the La Palma landscapes with photography and video footage.

The new site is available in English, Spanish and German and has been developed to inspire tourists looking for a back-to-nature Canary Island experience.

Available via a desktop or mobile device and connected to all the destination’s social media channels, the platform is divided into three sections: Organise, Experience and Discover.

‘Organise’ includes information on how to get to La Palma, on-island transportation, where to stay and where to eat. Visitors can find details on the island’s main tourism companies, museums and galleries and sample one or two-week itineraries.

‘Experience’ details outdoor activities, key tourism routes and tours. It has a dedicated section on stargazing and a specific section on slow travel, focusing on relaxation and rejuvenation.

‘Discover’ outlines key nature experiences, the island’s best beaches, cultural activities, details on the local cuisine and culinary opportunities and general information about the island including the weather.

There is also the option to subscribe to a monthly newsletter, for up-to-date news on the island.