Adventurer Ben Fogle is expanding thrill-seeking excursions with Celebrity Cruises to the Caribbean and Alaska.
The activities include ocean yacht racing in Antigua, climbing a volcano in St Kitts and kayaking in the Alaskan wilderness.
The new trips are an expansion of the Ben Fogle’s Great Adventures excursions offered by the cruise line in Europe and the Middle East.
Recently appointed Celebrity Cruises’ global destination ambassador, Fogle has designed the new journeys across the Caribbean and Alaska, as well as new additions in Europe.
Celebrity Cruises UK, Ireland and Asia vice president and managing director, Jo Rzymowska, said: “We’re exceptionally excited to work with Ben Fogle and extend his series of Great Adventures from the seven popular tours in Europe and the Middle East to 18 tours around the world.
“Our Ben Fogle’s Great Adventures programme has been a real guest favourite and these exhilarating new additions give agents further opportunities for selling cruises with exclusive excursions in some of the world’s most incredible destinations.”
Fogle added: “My new role as global destination ambassador allows me to indulge my shared passion with Celebrity Cruises of opening up the world with incredible experiences.
“Some are not for the faint-hearted, such as climbing a volcano to its peak 3,792 feet above sea level, but the rainforest sights and sounds on the way up and views at the top are well worth the ascent.”
The new trips were outlined as the line issued the results of research among more than 2,000 adults showing that almost a third (31%) only do something adventurous once a year or less.
The findings reveal a generational divide, with millennials the most likely to seek daily adventure and baby boomers more likely to be less adventurous.
Nearly two-thirds (59%) identified ‘travelling to new destinations’ as a source of excitement. However, one in every seven (15%) describe new videos from a favourite YouTuber as a source of excitement and one in five (19%) aged 18-34 say following celebrities or influencers’ adventures on social media is exciting.
The older generation are least animated by the details of celebrity life or the latest pronouncements of the ‘Influencer’ community – less than 2% of people aged 55 and over cited these as a source of excitement, compared to 74% who selected travelling.
Fogle said: “It’s great to see that Brits still want to get out, see the world and experience a real adventure – despite the tyranny of technology.”