Travel 2 has become the first tour operator to join Clia as an affiliate member.
The trade-only operator will be headline sponsor at the Clia Conference 2018 in May, where it will showcase its tailor‑made Cruise Plus by Travel 2 range to agents. In April it will release a mini river cruise brochure featuring 16 itineraries in Europe, Canada, Africa, South America, the US and Asia.
Travel 2 will gain access to 4,100 agents as part of its membership. The operator said it had seen a 15% year-on-year increase in cruise passengers, while its cruise sales team has grown from four to 20.
Lisa McAuley, managing director of B2B in Europe for Travel 2 owner dnata Travel, said: “Having a dedicated river cruising sales tool plus the new partnership with Clia is not only the next step in terms of growth but also cements our position as one of the leading agent operators in cruising.”
Andy Harmer, Clia UK & Ireland director, said: “Working with Travel 2 will bring new training and learning opportunities in both the river and ocean sectors.”