Liz Ryan is returning to Saga Travel after a spell at Wendy Wu Tours.
She has been named senior regional sales manager, responsible for managing the over-50s operator’s regional trade sales team.
In her previous time with Saga, Ryan was responsible for the north-west region in a field sales role.
She has also previously worked for AffordableCarHire.com, Travel Supermarket and Global Travel Group.
She re-joined Saga in the newly-created role on Monday.
Head of trade sales Iain Powell said: “I am delighted that Liz has joined us in this newly created role.
“She has a wealth of experience across the industry, as well as knowing Saga incredibly well.
“I have talked at length about our significant growth plans for the trade; Liz will be pivotal in us realising these goals.
“This further investment in our trade support shows Saga Travel’s commitment to making this channel successful.”