Holidaymakers aged 18 to 35 will be targeted by Abta as part of its ‘travel with confidence’ national advertising to coincide with a busy sales period for late bookings for the summer.
The campaign aims to encourage people to book with an Abta member and raise awareness of the travel with confidence brand.
It initially targeted families and over 55s and is now being aimed at young families and people in the 18-35 age bracket.
National advertising will include a social media campaign across Facebook, Instagram and YouTube.
A hub on the Abta website will also provide holidaymakers with tips on how to travel with confidence with the hashtag #beABTAsmart, social media for members to use themselves and a competition.
Abta brand and business development director Victoria Bacon said: “As thousands of younger travellers and young families start to plan and book their summer holidays or autumn travel plans, we’re reminding people of the importance of booking with an Abta member, to ensure they travel with confidence and have access to expertise, support and protection.
“Being with you every step of the way links to the benefits that booking with an Abta member provides before, during and after a holiday, through a range of services from ensuring customers get the holiday they book under Abta’s code of conduct, through to supporting complaints handling if something goes wrong.”
She added: “I’d really encourage all Abta members to get behind the campaign by using the travel with confidence logo in their advertising, and we also have social media content members can download and use across their own channels.”