As many as 70% of consumers are spending more or the same each month as they did last year on holidays and leisure, a survey by lastminute.com revealed.
The online survey, which polled 1,442 Brits over the age of 16, found that the youth market is driving this trend, with 16 to 24 year olds spending between 21% and 30% of their salaries on having fun.
Holidays remain the most popular leisure activity, but short breaks proved more popular than longer durations, with 31% intending to take a city break this year but just a quarter planning a two week trip.
The lates market could also prove strong, with a further quarter of respondents saying they will wait until the last minute to see what deals are available.
Other core leisure activities to have benefited from the increased spending are theatre breaks, up 22%; dining sales, up 35%; and festival sales, up 35%.
Lifestyle sales director at lastminute.com Mark Bower said: “A five-star experience at a three-star price has never been more important.
“People are continuing to treat themselves to great value experiences available on lastminute.com such as a spa break or night at the theatre.
“Activities like Restaurant Week on the site, offering people the chance to experience fine dining at a fraction of the cost are amongst our best sellers.”