AirAsia has launched a new low-cost long haul service connecting the UK to Asia today.

The airline is to fly five direct flights a week from London Stansted to Kuala Lumpur.

Kuala Lumpur is the international hub for the airline which flies to 64 destinations such as Bangkok, Phuket, Singapore, Ho Chi Minh City and Bali for as little as £10 and onto Australia for under £100.

AirAsia Group chief executive Tony Fernandes, said: “This is a revolutionary moment for the aviation industry and a great day for passengers, who can have an amazing Asian experience for the price of travelling to Europe.

“Our sales have proved this business model not only works but is flourishing in a tough market. Long-haul legacy carriers have charged too much for too long to millions and millions of passengers and today we have made the sky a fairer place to fly”.

ABTA has welcomed the move as an opportunity for agents but has warned them to ensure they have financial protection in place.