Air Canada Vacations is to sell through UK travel agents via a strategic sales and marketing agreement with Funway Holidays.
Holidays have gone on sale for the remainder of this year and 2019.
Flight inclusive packages and land-only options can be booked via Funway Holidays’ reservations team who have been fully trained in the build-up to the launch.
A dedicated telephone number is available for agents to call to speak to an expert advisor. Online booking through funway4agents.co.uk is planned for later this year.
Funway Holidays is targeting 5,000 passenger bookings for the Air Canada Vacations programme by the end of 2019.
The launch will be backed by extensive sales and marketing activity, including consumer focused campaigns jointly with selected agents and destination partners, tactical offer brochures and a dedicated brochure.
The Air Canada Vacations 2018-19 collection through Funway offers more than 28 escorted, rail or fly-drive package options with flights, transport and hotel accommodation included.
Funway Holidays’ managing director Melissa Tilling said: “We are delighted to be partnering with Air Canada Vacations, a natural progression for Funway Holidays as we further build on our North America specialist credentials.
“The teams at Air Canada Vacations in Montreal and Funway Holidays have been working very closely and I’m thrilled we can offer this fantastic product to our valued travel agents.
“Flying Air Canada and Air Canada Rouge from four airports around the UK to over 60 destinations throughout Canada, and myriad beyond points, offers incredible flexibility and choice to our customers.
“Having closely assessed the market we believe we have some really key benefits that our travel agent partners will find really beneficial with Air Canada Vacations by Funway, where we will stand out from the competition.”
Air Canada Vacations Canada and inbound strategy director George Plantanitis added: “We’re proud and excited to be able to diversify our market reach through such a well-respected tour operator in Funway Holidays, bringing our great value and diverse Canada travel packages to customers in the UK.
“This is our first partnership as part of our ongoing focus to expand our product offering in overseas markets, which continues to position Air Canada Vacations as a leader in Canadian vacation experiences.”