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Government ‘stabbing the industry’ in the back over APD, says Sandals founder

Sandals founder Butch Stewart has accused the UK government of “stabbing the industry” in the back over Air Passenger Duty. It recently increased APD on flights to the Caribbean by £10.


The Jamaica-based businessman said it is unfair how the tax is calculated. “Taxes at a time when the economy is bad is poor policy,” he said.


“This is a time when you should be rolling back taxes when you want to get your economy working. It is a poor policy and a bad strategy.”


He said despite these concerns and the economic climate, Sandals is exceeding expectations, although people are booking later.


He admitted the company has offered favourable pricing, but said: “Every hotel is full. The brand is strong and demand is too. I was concerned earlier in the year and I thought by March there would be a decline.”


However, he is predicting April will be a strong month for the company.


> Learn more about Sandals at www.twacademy.co.uk




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