Silversea is confident of a bookings boost on the back of being featured in a two-part episode of Cruising With Jane McDonald.
The first programme was screened on Channel 5 on Friday night with the second due to be broadcast at the same time this week.
The special two-part show features the TV personality cruising around South America on flagship Silver Muse from Valparaiso to Montevideo.
Currently in its fourth series, the Bafta-winning show averages two million viewers.
Silversea UK managing director of Silversea Peter Shanks said: ‘Cruising with Jane McDonald is really watchable television.
“She has a natural and down to earth way of bringing a travel experience to life – and rightly the first travel programme to be awarded a Bafta.
“I have seen our two Silversea South America episodes – and there are scenes that made me want to book a holiday right there and then.”