LAS Vegas has been added to Airtours Golden Years brochure as the operator looks to stop “pigeonholing” the older market.
Sales, marketing and development director Ed Sims said:”Bowling holidays in Bermuda are still hugely popular but we wanted to give the programme something different.
“After all, the over-50s are the UK’s more experienced travellers and are every bit as diverse as other markets. It is important we do not pigeonhole them.”
The operator is featuring three hotels in Las Vegas: the Circus Circus, Luxor Hotel and Casino and the Best Western Mardi Gras.