Virgin Atlantic’s US partner Delta Air Lines is forging a trans-border joint venture with Canadian carrier WestJet.
The deal cements an existing codeshare partnership between the two airlines.
The joint venture will provide substantial reach into Canada and the US with services to more than 30 cities covering over 95% of trans-border demand.
It will also enable Delta and WestJet to compete more effectively against rival carriers.
The US airline’s chief executive Ed Bastian said: “Delta’s future is global and together with WestJet, we can augment the two airlines’ capabilities and bring together our strengths in this important trans-border market.
“Combined, we will be able to offer more destinations to customers with an integrated network, superior airline products, improved airport connections and significantly enhanced frequent flyer benefits.
“The JV will provide an unmatched passenger experience for customers travelling between the US and Canada.”
WestJet president and chief executive Ed Sims said: “WestJet continues its drive toward becoming a global airline, and the signing of this agreement marks a major milestone in that journey.
“Working together with Delta, we are looking forward to providing enhanced offerings and more choice for guests.
“The joint venture will allow us to maximise our existing partnership with Delta to benefit customers by bringing greater competition to the trans-border market.”
The joint venture is subject to regulatory approvals in Canada and the US.