Touchdown Holidays and Travel Industry Services have merged and appointed Choosing Cruising’s Robbie White as head of cruise product.

The amalgamated operator – now known as Touchdown | Travel Industry Services – says the firms “have joined forces to create a one-stop travel shop” and reassured agents their “mission remains unchanged”.

White’s moves to his role overseeing the operator’s cruise product from Choosing Cruising, where he was managing director and worked since 2008.

Director of product and marketing Nasser Gerab said: “We are pleased to announce that Touchdown | Travel Industry Services have joined forces to create a one-stop travel shop, making us the UK’s top holiday operator for travel industry professionals and their friends & family.

“We want to assure you that we will still be the same company that you have grown to love, and our mission remains unchanged; more exclusive discounts, increased product availability and we will now have more resources to continue building products that delight our clients.”

On White’s appointment, he added: “I have worked with key personnel from cruise lines, travel agents and technology providers for many years, building contracts to create new revenue sources and strengthen the company’s product portfolio and industry position. I look forward to bringing this expertise to Touchdown | Travel Industry Services’ cruise product.”

Touchdown | Travel Industry Services managing director Nigel Smithson added: “Cruise is a significant and ever-growing part of our product portfolio.

“We were looking for somebody with extensive knowledge of the cruise business combined with a strong commercial outlook and in Robbie, we have found that.”