Former Premier Holidays head of faraway product David Carlaw is to head Asian in-bound operator Diethelm Travel Group in the UK.

He has been named as UK sales representative by the company, which covers Bhutan, Cambodia, China, Hong Kong, Laos, Malaysia, Maldives, Myanmar, Philippines, Singapore, Sri Lanka, Thailand and Vietnam.

Carlaw has nearly 25 years focusing on product management and contracting within the Asia Pacific region.

“With in-depth knowledge of Asia travel, Carlaw will be able to provide outstanding value to Diethelm Travel partners on the ground in the UK,” the Bangkok-based company said.

He helped grow Premier Holidays’ Far East programme into worldwide coverage, including South Africa, Australia and India brochures.

Carlaw has direct experience contracting for Thailand, Malaysia, Singapore, Sri Lanka, The Maldives, Hong Kong and China.

Group sales director Victor Mogilev said: “The UK is one of Diethelm Travel’s main markets and it’s essential that we stay close to our key partners while offering convenient access to our bespoke services.

“Between David’s extensive career, commercial knowledge and refined understanding of operational elements – not to mention his familiarity with Asia – I’m confident he’ll provide our clients with service and solutions that not only meet but exceed expectations.”