Travel firms are being urged to participate in the final weeks of the Make Holidays Greener campaign.

The annual summer campaign led by Abta in partnership with Travelife for Accommodation ends in six weeks.

More than 600 sustainable holiday pledges have been made for far by holidaymakers and over 60 travel companies have taken part in a range of initiatives.

Abta is reminding travel businesses, tourist boards and hotels that they can still get involved in the campaign launched in June with a ‘Say no to plastic’ theme.

Abta destinations and sustainability director Nikki White said: “It’s not too late for travel companies to get involved with this year’s Make Holidays Greener campaign.

“There have already been some fantastic initiatives and it’s a great opportunity for travel companies to share best practice of what has worked, try out new approaches and get customers involved.

“As is often the case with sustainability, there isn’t a ‘one size fits all’ solution. Specifically when it comes to plastics, companies need to make the choice that’s right for their business.

“However, every action matters, whether it’s switching from disposable cups to reusable ones, replacing plastic with other materials, promoting recycling or using social media to invite holidaymakers to make a pledge.

“Almost 40% of consumers say the environmental credentials of holiday providers are important, which has doubled since 2011, and businesses can use this to drive for a change in their approach internally, as well as with suppliers and destinations.”