Abta financial services director John de Vial is appealing for trade support for a charity run he is undertaking next month.
He plans to tackle the 100km Thames Path Challenge from west London to Henley-on-Thames in aid of the Abta Lifeline charity, which helps travel industry colleagues in need or at times of crisis.
The run starts close to Putney Bridge at 8am on September 8 and continues until the following morning.
A target of £2,500 has been set, with £360 raised at the time of going to press.
A JustGiving fundraising page has been set up at: https://www.justgiving.com/fundraising/johndevial100km