Online family days out firm Day Out With The Kids is to promote Merlin Entertainments’ attractions across the UK.

The partnership centres on attractions such as Alton Towers Resort, Warwick Castle, Legoland Windsor Resort and Thorpe Park Resort, helping them to reach and attract families with younger children.

Merlin has also joined a new Day Out With The Kids membership scheme to offer family-friendly incentives and offers.

Day Out With The Kids managing director Simon Applebaum said: “Merlin Entertainments is one of the biggest names in the sector and with a great range of rides and attractions specifically targeted to a young family audience, it’s the ideal fit for our core audience.

“Merlin Entertainments has been a key partner of the wider Attraction World Group for a number of years and we’re proud to have extended that partnership to also include the Day Out With The Kids brand.”

Merlin Entertainments global trade strategy director, Dominique Sidley, added: “Merlin’s amazing portfolio of attractions have been entertaining and delighting families for years and for many their earliest memories of theme parks start with one of our iconic brands.

“This partnership with Day Out with the Kids puts Merlin at the heart of the planning stage for busy parents, hopefully the start of future fantastic family memories. ”