Silversea Cruises is offering passengers free return air travel on 28 European and Mediterranean cruises this summer in a bid to stimulate bookings.
Reduced economy fares of £599 to Alaska, South America and the Pacific Coast are also available.
The Free Air Programme includes return transfers from the airport to the ship. Some of the cruises also offer a free $1,000 on-board credit per suite, which can be used for excursions, spa treatments or dinner.
Silversea managing director Trudy Redfern said: “We’ve created these new programmes to make it as attractive as possible for guests, who may have been holding back, to move ahead with their travel plans for 2009. These incentives represent incredible value when you consider Silversea’s ultra-luxury all-inclusive offering.”