On board learning and self-enrichment are being promoted this week in the latest stage of the Cruise Lines International Association #ChooseCruise campaign.
The third week of the promotion is running across the UK cruise industry as part of a September push.
The aim is to highlight different on board experiences on offer through a holiday at sea or on a river ship.
Clia UK and Ireland director Andy Harmer said: “Cruise holidays can prove to be a perfect platform for anyone wanting to expand their horizons.
“The days when on board activities were limited to talks on photography or picking up gardening tips have been superseded by an era of new learning initiatives, aided by on board libraries that can extend to thousands of books.
“Nowadays, cruise guests who are looking to learn something new are spoilt for choice. Guests can sharpen up their cooking skills in state-of-the-art show kitchens on board many ships or unleash their artistic talents in engaging craft studios.
“There’s a class to suit all interests, ranging from fencing sessions, acting and dance classes to tai chi seminars, film-making lessons and foreign language tutorials.
“Talks by distinguished lecturers and informed speakers on board ocean and river ships offer fascinating insight into the history of the ports that the ships visit. On cruises in places such as Alaska and the polar regions, wildlife experts often come on board to share their knowledge on the animals that live there.”
Harmer added: “Ashore, cruise guests could find themselves strolling the Roman streets of ancient Pompeii, exploring the centuries-old Angkor temple in Cambodia, or experiencing a classic Russian ballet in one of St. Petersburg’s historic theatre venues on excursions that promise to delve deeper into each place visited.”