A multi-media push to drive holiday bookings during the winter has been introduced by Dubai Tourism.

A dedicated website landing page designed to inspire travel has been creating and will be live throughout the campaign which runs until December.

The campaign will include YouTube pre-rolls, YouTube bumper ads, social media content, display advertising and trade print advertising.

The aim is to raise awareness of winter sun holidays to the emirate and drive bookings during this key period for the destination.

Dubai Tourism UK, Ireland and Nordics senior manager, Shahab Shayan, said: “We’re excited to be launching our new winter sun campaign to the UK and European markets.

“Winter sun is a key selling point for us as it’s a fantastic time to get away from the European winter and experience all our city has to offer.

“Dubai is a safe, family-friendly destination with affordable flights and value-for-money accommodation, not to mention guaranteed sun.

“No other location allows visitors to enjoy theme parks, luxury beaches, water parks, great food and authentic desert safari experiences only a short distance away.”