News

Avis drives loyalty scheme pact with Norwegian

Agents will have the capability to register loyalty points for their clients as Avis Car Rental joins low cost carrier Norwegian’s frequent traveller scheme.

The new partnership will allow Norwegian Reward members to earn points towards cheaper and free Norwegian flights when booking car rental at destinations around the world.

Members receive CashPoints, valued at approximately ten to £1, which can be earned by booking Norwegian flights and purchasing products and services with its growing list of partners. CashPoints can then be spent toward the cost of Norwegian flights, including extras and taxes.

Norwegian Reward has more than 8.3 million members worldwide, including 1.2 million in the UK.

Members can earn up to 10% CashPoints and up to a 15% discount when booking car hire with the car hire firm. Members can also add an additional driver for free.

Frequent flying members who take more than six Norwegian flights in a year will receive an invitation to the Avis Preferred Plus tier within the Avis Preferred loyalty scheme, for at least a year.

Members with 18 Norwegian flights or more will receive an invitation to Avis President Club, for at least a year. Norwegian Reward members will also be able to claim missed CashPoints up to six months after the car rental ends.

Norwegian Reward managing director Brede Huser said: “Building on the success of Norwegian Reward’s growth, we’re delighted to add Avis to our growing list of partners where members can earn CashPoints.

“With more than eight million Reward members worldwide saving money on Norwegian flights, adding car rental to their holidays can provide even more relief to their wallets thanks to our new partnership with Avis.”

Julia Kemp, Director of Global sales and Partnerships at Avis, added: “Ensuring excellent customer service and rewarding our customers is very important to us and being able to offer the benefits of our loyalty programme Avis Preferred, to members of Norwegian Reward is a great fit.”

Share article

View Comments

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.