Kuoni parent DER Touristik Group has appointed Norwegian Cruise Lines’ managing director for EMEA, Christian Boell, to lead its cruise division.
He joins on November 1 to drive the company’s cruise business and will report in to Sören Hartmann, chief executive of DER Touristik Group.
He will be tasked with implementing a DER tourism-wide strategy for cruise sales.
Hartmann said: “DER Touristik is already one of Europe’s largest cruise operators. We want to expand this activity in the future in a targeted manner. Christian Boell knows the whole breadth of tourism. With him, the cruise business should become a driving force.”