Variety Cruises has joined Clia as it looks to develop and build relationships with travel agents across the UK.
The line, which operates 11 yacht vessels with capacities ranging from 17 to 36 cabins, calls at destinations, including Croatia, Greece, Iceland and Cape Verde.
Bali, the Red Sea and Barbados will soon be added to Variety Cruises’ itineraries.
Chris Lorenzo, Variety Cruises UK managing director, said: “Variety Cruises offers the ultimate yacht cruise experience for those looking for a friendly and relaxed cruise exploring unique destinations.
“We’re looking forward to working closely with travel agents through this partnership to increase awareness of Variety Cruises and all that we have to offer.”
Andy Harmer, Clia UK & Ireland director, said: “We are delighted to have Variety Cruises join Clia.
“Boutique lines, like Variety Cruises, have a unique offering as they can sail guests to small ports that larger ships can’t reach.
“When travel agents speak to customers who are looking for this type of cruise, they need to know all possible options available, which is why it’s fantastic to have Variety Cruises as a member of Clia.”