A TV and online advertising push has gone live to encourage UK consumers to fly with Air China.
The ‘Land Your Dream’ campaign has been designed to inspire Britons to travel to China with the flag carrier.
It is part of a new global creative and will include a competition to win flights and other prizes.
The campaign features popular dreams and iconic destinations reimagined in cloud form.
The promotional push follows new route launches, such as Gatwick to Chengdu flights, and the introduction of Boeing 777s on selected long-haul routes.
Hongbing Chen, the airline’s deputy general manager for Europe, said: “For almost 40 years we have been allowing Brits to live out some of their biggest dreams by connecting them with China.
“From walking the Great Wall to visiting the rice paddies and trying the finest Chinese delicacies or even seeing pandas up close, our first class service and vast flight network has opened up endless possibilities.
“The ‘Land Your Dream’ campaign is the next exciting milestone in our history and we can’t wait to help people achieve their dreams by entering our competition to make them come true.”