ing exercise for the operator.
“For a first season, 1999 was encouraging but the northern regions did not sell as well which is why we have dropped Brittany for 2000,” he said.
“It is more for families which is not our market. The south however was better and has more accommodation which fits our clients.”
The Champagne region has been added for its wine tasting and gastronomy and can be included as an add-on to Paris.
Pays Basque also fits the Magic customer profile, while its Corsica product, which Hume said sold particularly well in 1999, has been expanded into the north. “Self-catering was very successful in Corsica which we expect to be repeated in 2000,” he added.
A greater number of two and three-star hotels have also been added to other regions following demand.
Prices in north Corsica lead in at £495 for seven nights’ bed and breakfast at the Hotel le Balanea. The brochure also includes prices with two choices of travel – the operator’s recommended route and the lowest cross channel route.
Hume said Magic is targeting growth of 100% on 1999 which would take passenger numbers to around 6,000.
As well as offering an alternative destination for existing Magic customers, Hume said the programme will attract new clients.
“Even people wanting a city break to Paris pick up dedicated France brochures,” he said.
THE Magic Group is focusing on the southern regions of France for 2000 after an experimental first year of operating packages to the country.
It has dropped Brittany following poor sales, but introduced Champagne, Pays Basque and northern Corsica.
Brand manager Richard Hume said the year was a learning exercise for the operator.
“For a first season, 1999 was encouraging but the northern regions did not sell as well which is why we have dropped Brittany for 2000,” he said.
“It is more for families which is not our market. The south however was better and has more accommodation which fits our clients.”
The Champagne region has been added for its wine tasting and gastronomy and can be included as an add-on to Paris.
Pays Basque also fits the Magic customer profile, while its Corsica product, which Hume said sold particularly well in 1999, has been expanded into the north. “Self-catering was very successful in Corsica which we expect to be repeated in 2000,” he added.
A greater number of two and three-star hotels have also been added to other regions following demand.
Prices in north Corsica lead in at £495 for seven nights’ bed and breakfast at the Hotel le Balanea. The brochure also includes prices with two choices of travel – the operator’s recommended route and the lowest cross channel route.
Hume said Magic is targeting growth of 100% on 1999 which would take passenger numbers to around 6,000.
As well as offering an alternative destination for existing Magic customers, Hume said the programme will attract new clients.
“Even people wanting a city break to Paris pick up dedicated France brochures,” he said.