Fred Olsen Cruise Lines claims to have achieved the most successful Monday in its history with sales of almost £1.6 million on November 19.
Record bookings were achieved following the early launch of two new itineraries for 2020-21, as well as promotion of a range of Scandinavian and Baltic cruises and forthcoming Caribbean itineraries.
Sales and marketing director Justin Stanton said: “This is quite an achievement at any time, and all the more so in late November, when the market is generally subdued.
“We are very encouraged by the tremendous response that we have received to our two newly-launched itineraries from our 2020-21 cruise programme, which shows a clear desire from our guests to secure their place on our unusual and exciting itineraries.”
He added: “It’s also reassuring that nine out of ten guests surveyed say we meet or exceed their expectations with regard to their destinations and the overall cruise experience.
“Our team continue to working hard to create innovative and immersive sailings which enable our guests to see the world in a very different, and very authentic, way.”
The line plans to issue its full ocean cruise programme for 2020-21 in March 2019.