More than 300 children of Air New Zealand staff auditioned to take part in the airline’s new Christmas video.
A total of 17 were selected to star as extras alongside the airline’s ground and cabin crew.
The plot sees the world’s naughtiest children unite in a bid to get back in Santa’s good books, after he accidentally leaks his official ‘naughty list’.
But when talks stall with the US representative, it falls to New Zealand to save the season.
‘The Nicest Christmas Ever’ shows the carrier flying to the rascals’ rescue, assembling an international naughty kids summit to tackle the threat of empty stockings.
Father Christmas makes an appearance, as well as ‘Noel’ the elf from last year’s Air New Zealand festive video.
General manager global brand and content, Jodi Williams, said the airline has a reputation for poking fun and wanted to inject some Kiwi humour into Christmas celebrations.
“From childhood memories of writing to Santa, through to the drama of a festive tech fail, the heartwarming video plays on silly season moments in a very Kiwi way, she added..
“Showcasing our people is a hallmark of Air New Zealand’s brand campaigns and it was fantastic to be able to share the limelight with more of the Air New Zealand family this time.”
The video follows ‘A Very Merry Mistake’ from last Christmas which shared Santa’s struggle to decipher the New Zealand accent – a campaign that attracted 13 million views.