Guyana saw visitor numbers rise to almost 287,000 last year – up 16% year-on-year – thanks to increased marketing of its adventure travel and cultural experiences.

The record numbers follow investment by the Guyana Tourism Authority (GTA) in product development and raising awareness of the South American country.

It has attended international trade shows such as World Travel Market and ITB, as well as major bird-watching events, and developed a new destination website and social media strategy.

Furthermore, market representation was established the core source markets of the US, Canada, UK and Germany, and a host of several fam trips were held to promote Guyana’s adventure, wildlife and cultural experiences.

Key attractions are the country’s rainforest and savannah regions, eco-lodges and the Kaieteur Falls (pictured).

Business minister Dominic Gaskin, who has responsibility for tourism, said: “Word of Guyana’s unique tourism offerings is reaching more people around the world.”

Brian Mullis, GTA director, added: “Increased visitation means increased income into Guyana. Tourism is the third largest export market in Guyana.”

Further growth is expected this year thanks to continuing investment in tourism products and new airline services.

LIAT Airlines added a new route in July 2018, and American Airlines started serving the destination in November 2018.