HOLIDAY Autos has signed a three-year deal with Holiday Hypermarkets to become the retailer’s exclusive leisure car-rental supplier.
As part of the agreement Holiday Autos will install interactive left-hand-drive car simulators into all Holiday Hypermarket locations.
Each of the American cars is equipped with software allowing customers the chance to experience driving on the right-hand side of the road, parking and reversing.
Holiday Autos sales director Ian Derbyshire said:”We first introduced the car simulator in the Walsall branch and it proved so successful with clients we have decided to install it in all Holiday Hypermarkets.
Holiday Hypermarkets, part-owned by First Choice which has a 25% stake in the business, West Midlands Co-op and United Norwest, has themed agency sites around the UK, including Croydon, Walsall, Staines and Manchester.