Imagine Cruising has appointed a new product and commercial director to strengthen cruise line relationships, maximise sales revenue and develop new business opportunities.

Steve Morrish joined the dnata-owned cruise and stay specialist on Monday February 4 from Carnival UK where he had worked for 15 years, most recently as senior trading manager.

In September Carl Burrows joined the Imagine Cruising Group as global marketing director from escorted tours operator Collette.

The cruise and stay specialist currently has offices in the UK, United Arab Emirates, South Africa, Australia, and New Zealand, with plans to expand into Europe.

Robin Deller, Imagine Cruising’s chief executive, said: “I’m delighted to welcome Steve to Imagine Cruising and am incredibly excited that he brings specific and strong cruise line experience to the business.

“His input is a great addition as we continue to pursue our growth strategy, and I’ve no doubt he’ll be an integral part of us achieving our vision on schedule.”