All-inclusive breaks are accounting for half of all bookings with On the Beach so far this year as UK holidaymakers budget for Brexit.
The rise in the proportion of all-in deals sold by the OTA from a 46% share in January 2018.
This suggests people are looking to safeguard themselves against exchange rate fluctuations and maintain greater control over their holiday budget and in-resort spend with the date for the UK leaving the EU less than two months away.
On the Beach, which books 1.5 million passengers a year, saw 62% of all family bookings made during January for all-inclusives holidays – up from 58% for the same period last year – while 44% of couples’ holiday bookings and 39% of group trios were booked on an all-inclusive basis.
A rise in the proportion of package holidays booked is also reported, providing consumers with increased security under the Package Travel Regulations.
Packages accounted for 91% of all company bookings, up from 87% in the same peak booking month last year.
Latest sales reveal Spain and its islands the most popular destination this year, with Tenerife overtaking Majorca based on bookings to date.
Greece is in second place with Crete leapfrogging Corfu to become the most popular Greek island for 2019.
Turkey is third most popular country, overtaking the Portuguese Algarve region, which drops to fourth place.
Cyprus is one of the biggest winners of 2019, jumping two places from last year, into fifth position.
Dubai and the UAE, the online travel agent’s newest destination, is already proving a big hit amongst holidaymakers, jumping straight into the top ten in ninth place, overtaking Croatia, Italy and Bulgaria.
Destinations which are cheaper this year compared to last include the Dalaman region of Turkey, Menorca, Costa Del Sol, Costa Brava andtheGreek islands of Rhodes, Kos and Corfu.
Company marketing director Alan Harding said:“All-inclusive holidays are not only great for relaxing, but also give greater control over your holiday budget and in-resort spending.
“Whilst we have seen little evidence that Brits are holding back on booking their holidays, it seems that more holidaymakers are looking to book money saving all-inclusive breaks this year.
“As expected, Spain will dominate in popularity this year, but our booking data shows that destinations such as Greece, Portugal and Cyprus will all be very popular.
“Turkey is back on the map, now our third most popular destination, and we wouldn’t be surprised to see it push for second place over the coming years.”