TRAVEL House has dropped the name James from the chain of agents it acquired in August.
The Swansea agency purchased six-branch James Travel in August and rebranded the Birmingham-based miniple James Travel House.
But the agencies have now been brought in line with the rest of the company, which now boasts 59 agencies following the acquisition last week of Thornton’s Travel. It was felt the James name did not have strong enough recognition in the area to warrant its retention.
Managing director Martin Morgan said:”Staff at the agency wanted to drop the word James and simply be called Travel House.”