UKinbound has appointed Nathan Alemany as its first account manager for the north of England.

The association for inbound tour operators said his appointment is a “strategic business development” which aims to develop UKinbound’s northern footprint.

Initially, Alemany will be targeting opportunities in Chester and Cheshire, Merseyside, Manchester and the Lakes, with further expansions into Yorkshire and the north east planned.

Alemany has more than 19 years of experience in the UK’s tourism and hospitality sector. Most recently, he was head of marketing and industry partnerships at the 2018 International Business festival, where he led the successful re-brand of the event.

He has also worked for VisitBritain, Travelport, Guoman Thistle Hotels, InterContinental Hotels Group and the Liverpool Tourist Board (The Mersey Partnership).

Alemany said: “I’m delighted to be spearheading UKinbound’s development in northern England and I’m looking forward to expanding our presence and membership base across the region.”

Joss Croft, UKinbound chief executive, added: “UKinbound is committed to supporting tourism businesses across all four corners of the UK and the appointment of Nathan is an important step forward in our strategic long-term regional development plan. Tourism is a key revenue earner for many businesses across northern England and I’m confident that Nathan will drive forward our interests here.”

Jennifer Cormack, sales and marketing director at Windermere Lake Cruises – who recently joined UKinbound’s board of directors – commented: “This is great news not only for UKinbound, but for tourism businesses right across the north of England. Nathan’s appointment will add real weight to our efforts to link our existing network of contacts and relationships here, with more key players in the travel industry.

“I’m extremely confident our relationship will be a massive benefit to tourism businesses here, as we continue to raise the profile of inbound tourism and highlight its importance to the UK economy.”