Virgin Atlantic has announced it will begin flying to São Paulo, Brazil in 2020.

The new service will operate daily from Heathrow and the 11 hour, 55 minute flight is Virgin Atlantic’s first to South America.

Juha Jarvinen, Virgin Atlantic executive vice president, commercial, said: “São Paulo represents an incredible opportunity for our business, and we’re very excited to be flying to a brand new continent for the first time.

“I’m also thrilled to introduce an exciting new destination to our leisure customers”, add Jarvinen. “São Paulo boasts numerous cultural institutions such as the Museu de Arte, has a rich architectural history, and acts as a gateway for leisure travel within the rest of Brazil and beyond.”

The new flights will go on sale later this year and be operated on a Boeing 787 Dreamliner with Virgin Atlantic’s Upper Class, Premium and Economy Delight, Classic and Light offering.

Stuart Whittington, head of product at Journey Latin America, said: ‘São Paulo is a fantastic starting point for any Brazil holiday – whether exploring the Green Coast to Rio, spotting jaguars in the wildlife-rich Pantanal, visiting remote jungle lodges in the Amazon, or feeling the force of the mighty Iguazu Falls – the largest waterfall system in the world.

“With Virgin now joining British Airways and Norwegian Air in offering direct flights to Brazil from the UK, a visit to this friendly and diverse country has never been easier.”