Travel and Hospitality recruitment specialist New Frontiers has been rebranded as TMS Talent.
The change follows New Frontiers being acquired by TMS Talent Group in 2017, backed by investor Steve Hamblin.
The revamped brand, logo, website and new red visual identity were unveiled at the group’s first global conference in Bangkok.
TMS Talent has offices globally in Sydney, Melbourne, Brisbane, Auckland, Bangkok and London.
Managing director John Terry said: “We have a clear vision to be the leader in the travel and hospitality recruitment sector globally and with our new brand we are well poised to do so.
“Our new brand identity and website better reflect who we are as a business collectively and set a solid platform for future growth and expansion.”
He added: “This rebrand project was ignited by the desire to take our brand to the next level in a fresh new way.
“Our leadership team strongly believes that by uniting our group under one brand and clearly articulating our shared values, we can better showcase our compelling proposition to clients and candidates, really differentiating ourselves as a company.”
Hamblin added: “This rebrand marks a significant step in the future of the business. I can’t think of a more exciting time in the company’s 25 year history, with our entire team coming together to witness the launch of a brand we can all be extremely proud of.”
