Aldi Travel has closed to new bookings claiming it is “currently reviewing” its offer to customers.
While a spokesman for the company was unable to say how long the company would be holding the review, he added it was hoped it would be completed as soon as possible.
He added: “We have decided to withdraw the Aldi Travel service while we review our offer to ensure we continue to provide customers with the best value deals available.
“Aldi Travel proved popular with customers and sales have performed well throughout 2009. However, the UK travel market is becoming increasingly competitive and we are working in consultation with existing partners to make sure we can continue to offer market leading deals.
“All arrangements for booked holidays remain unchanged and customers will be able to relax and enjoy their holiday as planned.
“A customer service telephone number has been provided to enable customers to easily contact a member of staff to discuss their holiday.”
A statement has been placed on the Aldi Travel website reassuring customers who have already booked with the company that they can still travel.
It reads: “Aldi and our travel partners are currently reviewing the travel service to offer customers even better value for money.
“If you have already booked a holiday with us, then please rest assured that all arrangements for booked holidays remain unchanged and you will still be able to relax and enjoy your holiday as planned.”
Aldi launched its travel site in January 2009 following the similar success of a similar operation in Austria.