A new Park Plaza brand identity is being introduced by Radisson Hotel Group alongside its EMEA partner PPHE Hotel Group.
The new look, which has gone live across all digital platforms including the website and social channels, is supported by a redesigned logo.
The update highlights authentic service, contemporary spirit and local hotspots.
It follows four new openings since 2015, the repositioning of two hotels last year alongside others in their final stages.
Park Plaza is one of the largest international hotel brands in central London, with 3,200 rooms.
The brand is also represented in Amsterdam, Berlin, Bangkok, Beijing, Nuremberg, Cardiff, Leeds and Nottingham as well as resort destinations in Croatia.
Radisson Hospitality president and chief executive Federico Gonzalez Tejera said: “We are very proud to be unveiling the new Park Plaza brand repositioning and logo as part of the comprehensive restructure of our brand architecture – a process we began last year with the launch of Radisson Hotel Group.
“Park Plaza is a strong and recognised name within the London market especially and its new brand position aligns with our ambition to deliver memorable moments to our guests, owners, investors and talent – while offering a clear and attractive proposition within our overall brand portfolio.”
PPHE Hotel Group president and chief executive Boris Ivesha added: “Following the full transformation and repositioning of our portfolio in recent years, we are excited to unveil an enhanced brand identity for Park Plaza that further enables us to create unique experiences for guests and offer asset value to our investors.
“The new visual identity and logo complement the brand’s growth and represents the contemporary and sophisticated properties that are part of the estate.
“We are currently finalising plans on the roll-out process for the brand relaunch across all properties in Europe with Radisson Hotel Group.’’
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