The Travel Network Group is seeking to stimulate holiday sales in a “challenging” year with a new marketing push.
More than 550 agents have taken up the group’s ‘Enjoy Every Moment’ quarterly campaign.
Newly-appointed chief operating officer Lisa Henning said: “With all the uncertainty in the market, we believe the independent travel agent is valued more than ever by consumers.
“Their depth of knowledge and commitment to providing the very best in customer service is exactly what consumers are looking for right now, and the theme of our marketing campaign perfectly embodies this by encouraging consumers to take a well-deserved holiday whilst their local independent agent provides complete peace of mind through the service they offer and 100 per cent financial protection.”
She added: “Members have reported that it’s been a challenging year so far, with the family sector particularly impacted, but stronger sales for long-haul and ex-eurozone destinations are helping average values and bringing stronger margins, providing some balance for agents.
“We are optimistic that with a fresh new campaign now in place and the delay in the Brexit process members will start to see more customers looking to book their summer 2019 holidays after the Easter period.”
Campaign marketing material includes retail point of sale; magazines created in-house; digital assets such as web banners and social media imagery and messaging; personalised videos; weekly e-marketing and webinars; and direct mail and postcode targeting.
Henning said: “Our in-house marketing team has worked hard to develop a campaign that’s new and fresh and one that will inspire consumers about the feelings they experience whilst on holiday.
“We believe that the impactful photography, and the moments portrayed in each image, will peak the interest of consumers to pop into their local independent travel store, pick up the phone, or get in contact online to discuss their next holiday.”
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