Abta urges trade to ‘Reduce, Reuse and Recycle’

Holidaymakers and travel companies will be urged to ‘Reduce, Reuse and Recycle’ in a new Make Holidays Greener campaign for 2019.

Run by Abta and Travelife for Accommodation, the scheme encourages holidaymakers and the trade to create better places for locals to live in and for travellers to visit.

Following last year’s ‘Say no to plastic’ theme, ‘Reduce, Reuse, Recycle’ will continue to address the issue of plastics but also focus on the broader topic of waste management, including food waste.

Abta has developed an infographic offering simple tips to help holidaymakers consider how they can ‘Reduce, Reuse and Recycle’ before they go on holiday, en-route, while they are away and when they get back home.

Travel companies are being encouraged to use this as a way to help customers have a more positive social and environmental impact when they are on holiday.

The infographic can be used as a poster in store or in resort, shared on social media or via travel companies’ websites.

The campaign, which runs from today (Wednesday) until the end of September, also provides holidaymakers with the opportunity to make a pledge to help make their holiday more sustainable.

A total of 15 pledges are available, covering all aspects of a holiday – from buying local goods to using local transport. A new ‘Go meat free’ pledge reflects increasing demand for meat-free options.

Consumers who register a pledge on the website by September 30 will also be entered into a prize draw to win a carry-on travel bag.

Abta says travel companies can get involved in a number of ways, from looking at recycling in destination, reducing food waste by working with suppliers, finding credible alternatives for single-use plastics or inviting customers in resort to help take part in green initiatives, such as beach clean-ups.

The association’s destinations and sustainability director Nikki White said: “This year’s campaign theme ‘Reduce, Reuse, Recycle’ highlights how holidaymakers and travel companies can each play their part in reducing their environmental impact.

“Whether it’s lending out holiday guides or inflatables to others at the end of a trip or carrying reusable water bottles and bags, there are a number of ways holidaymakers can make a real difference and our campaign provides the guidance they need to help their chosen destination continue to be enjoyed by future generations.

“Travel companies are also encouraged to make their customers aware of the campaign and may even consider creating their own activity, such as organising a clean-up operation for staff and customers to keep beaches, parks or neighbourhoods clean.”

The pledges are:

1.       Reduce, reuse and recycle
2.       Organise a holiday clean up
3.       Look for the Travelife logo – stay at a hotel that demonstrates care for the environment and its staff
4.       Respect animals
5.       Eat local produce and buy local goods
6.       Go meat free
7.       Protect biodiversity
8.       Respect local customs and talk to locals in their languages
9.       Protect children – support local community projects and refrain from giving money to begging children or visiting orphanages
10.   Use local transport
11.   Switch off electrical devices in your accommodation when you’re not using them
12.   Reduce or offset your journey footprint
13.   Save water – reuse towels and take shorter showers
14.   Tell the world – tell the world about your positive holiday experiences
15.   Free choice – the chance to organise or suggest an activity specific to your holiday


Share article

View Comments

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.