Princess Cruises is relaunching its brand with a greater emphasis on the high standards of its food and service and the onboard ambience in a bid to attract more customers.
The change will be show-cased in its new 2011/12 brochures and comes following research showing the brand is not as well known in the UK as many of its rivals.
Now, with trustworthiness, good food and high standards all top priorities for British cruisers, the cruise line is highlighting its own commitment to these areas while the brochures highlight the operator’s more relaxed ethos.
Princess Cruises head of brand marketing Pieter van der Schee said “I am very excited about the beautiful new brand our marketing team has created. The new look illustrates Princess as the consummate host and the perfect retreat from which to explore the world.
“We have ambitious plans to grow the number of Princess passengers from the UK to our many destinations around the world and our increased activity and new identity for the brand are important in our quest.”