Long-established independent ski operator Erna Low Travel is being taken over by student ski specialist NUCO Travel.
The sale for an undisclosed sum comes as Joanna Yellowlees-Bound retires from Erna Low after 37 years in charge.
Erna Low Travel was founded in 1932 by Erna Low, pioneer of the British ski holiday and creator of the British ski chalet party.
Erna Low Travel, the oldest ski company in Europe, remains a leading ski specialist to the French Alps with a vast selection of apartments and hotels.
The company will continue to be based in its London offices.
Founded in 2012 NUCO Travel has carried more than 130,000 of the next generation of winter sports enthusiasts to the mountains in its first seven years and is the UK’s leading university snowsports specialist.
Yellowlees-Bound, who has owned Erna Low Travel since Low’s retirement in the late 1990s, said:“Just as Erna favoured me to take over her life’s work, I am now delighted to pass on the mantle to the next generation, and who better than an innovative and thriving ski company such as NUCO Travel, which I have known since its inception and where I am a minority shareholder.
“With Erna Low Travel managing director Jane Bolton ensuring our values remain a priority, I know the company will continue to blossom as part of the NUCO family.”
NUCO managing director Danny Nugent added: “I am excited to bring Erna Low which is such a respected family brand, with their experienced and talented team, into the NUCO family.
“I know both companies will benefit from working together and look forward to ensuring even more snowsports enthusiasts enjoy the very best holidays with us.”