ABTA has launched a regional press advertising campaign promoting the benefits of booking with members following the recent volcanic ash crisis.
The campaign will run in major regional newspapers across the UK including London’s Evening Standard May 14, and from next week the Belfast Telegraph, Birmingham Mail, the Manchester Evening News, the Scotsman, South Wales Echo and Western Morning News.
Abta said the campaign will be featured in 28 papers in total with a combined circulation of more than two million.
The association, which marks its 60th anniversary this year, said it was “underlining the protection and peace of mind offered to holidaymakers when they book via its tour operator and agent members, even in the event of natural disasters or disruptions”.
The full page advert carries the strapline “When it comes to having a great holiday, don’t leave anything to chance”.
It states: “ABTA members have been looking after British holidaymakers for the last 60 years, come rain or shine – or even the odd Icelandic volcano.
“Book with an ABTA member and you’re guaranteed expert advice and unrivalled help in times of trouble. ABTA members helped thousands of customers get home during last month’s travel chaos. It wasn’t easy, but we did it together.”
- See the ad at full size (300kb image)
