Marketing agency Hills Balfour has appointed Caroline Moultrie, a former executive vice president of the World Travel & Tourism Council (WTTC), as managing director.
Moultrie, who will take up her role on September 16, has been tasked with growing the company globally.
Hills Balfour represents a string of tourist boards, tour operators and online travel agencies.
During her time at WTTC, Moultrie doubled the size of the global chief executive membership base from 85 to 170 members.
Moultrie has previously worked at Virgin Atlantic and Manchester Airports Group, which owns Manchester, East Midlands and Stansted airports.
Amanda Hills, founder and president of Hills Balfour Europe and Middle East, will continue to lead and manage the business.
Hills said Moultrie’s appointment comes at a time where the company is expanding its team and positions have been filled across finance, human resources, and business partnerships.
Moultrie said: “I look forward to now building on the company’s two decades of success and helping to drive forward the global growth plans whilst continuing to offer an exemplary service to all Hills Balfour clients.”