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Seabourn Sojourn launches into luxury cruise boom

You could be one of a growing number of agents in line for bumper commissions as demand grows for luxury cruises.


Specialist cruise agents were among the guests in London last week when model Twiggy named the newest luxury cruise ship, Seabourn Sojourn.


And Seabourn president Pam Conover said the size of its new ships – which hold twice as many passengers as its existing vessels – meant more agents would get the chance to sell the line.


The Seabourn Sojourn launch came after the Passenger Shipping Association revealed a recession-busting 50% increase in luxury cruise bookings in the UK.


Conover said: “Every agent will have a potential Seabourn customer, even though they may not know it yet.”


Conover said the choice of Twiggy as godmother reflected the demographic of Seabourn guests. She said the 1960s icon represented “timeless elegance, beauty and had an iconic presence”.


Micky Arison, chairman of Seabourn parent Carnival Corporation, said the $1 billion investment in three new Seabourn ships, of which Sojourn is the second, would allow the line to capitalise on its reputation.


He said: “Seabourn has been an extraordinary brand but it’s been small. Now it’s going to a whole new level.”



Pictured: Denise Henderson, Cumbria Cruises; Twiggy; James Cole, Cruise118.com

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